The world’s no.1 browser (third-party) and content platform, UC Browser has announced a host of interesting in-app activities in the form of the Play&Win game to pique the interest of the many cricketing fans in India. With an aim to capture the attention of the many cricket lovers in India for the upcoming season of the Indian Premier League (IPL 2019), UC Browser has partnered with cricketing legends Virender Sehwag and Irfan Pathan for the entire duration of the cricketing tournament which starts on the 23rd March 2019.
UC Browser, which is a part of Chinese conglomerate Alibaba digital Media and Entertainment Group will have many exclusive short videos, meme’s & GIF’s, all related to cricket in addition the games. OPPO, one of the very popular smartphone brands in India is also backing this campaign as a sponsor.
The browser is offering users a chance to win huge prize money by participating in the very exciting Play&Win games which will be available within the UC Browser app itself. In the game, Sehwag and Pathan will take the Captain versus Users challenge and win UCoins for the right answers. These UCoins can then be exchanged for Paytm Cash. The in-app cricketing channel of UC Browser, UC Cricket offers many interesting cricket related multimedia options such as videos, news, photos, live commentary and more.
With an aim to get even the female users from its massive 130 million net user base, UC Browser will also launch the UC Miss Cricket campaign. This campaign will enable users to pick cheerleaders to support their favourite teams while browsing the variety of cricketing content on the browser. UC Browser will shortlist the contestants from all the entries it receives. Users will get a chance to vote for their top cheerleaders through their phone within the UC Browser App. The contestant with the maximum number of votes will win a cash price and will also be able to enjoy exclusive entertainment industry resources and public exposure that UC and its partners provide.
As per a press release, Damon XI, GM for UCWeb; India & Indonesia has said, “As a user-oriented content platform, UC Browser has excelled in providing curated and specialized content for its wide 130 million user base. Cricket being the most popular sport in India, the content demand and consumption related to it is known to be high. We aim to keep in line with UC’s content strategy for the Indian market of generating rich, enjoyable localized content in the form of short videos, GIF’s, memes and more. And the announcement of having Sehwag and Irfan on-board is in fact a part of this exact strategy. Additionally, this year, we will also launch the UC Cricket Fun Columns which will house exclusive inputs and commentary from Irfan Pathan so as to reach a wider cricket-loving audience.”
About IPL 2019
The 12th season of the Indian Premier League will begin on the 23rd of March 2019 with the Chennai Super Kings (CSK) taking on the Royal Challengers Bangalore (RCB) in their home city, Chennai.
About UC Browser
UCWeb a business within the billion dollar conglomerate, Alibaba Digital Media and Entertainment Group is one of the world’s leading providers of mobile internet services and software. UC’s international product portfolio includes the content distribution platform, UC Browser, an Android App Store called 9Apps, and UC Ads for mobile marketing. As per StatCounter, UC Browser is the world’s no.1 third-party browser. Till date, it has reached a total of 430 million Monthly Active Users globally. More information about UC Browser can be found on www.ucweb.com
This article is part of a sponsored content programme.
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