Chennai Super Kings (CSK) owner N. Srinivasan took to the stage at the inaugural Sportstar South Sports Conclave to explain what set brand CSK apart and how the franchise has gone from strength to strength over the years.

The former ICC chairman and BCCI president traced the many arms of the franchise's evolution, from how they landed MS Dhoni in the first auction and the process of naming the team to how fans have carried the franchise through its ups and downs over the years.

Check out some of the highlights of his session on learning from the CSK success story here:

Watch the full conclave here: Recap: Sportstar South Sports Conclave

Watch the Tamil Nadu Chief Minister MK Stalin's keynote address here: