BCCI broadcast rights e-auction enters third day

At the end of Wednesday’s proceedings, the bid escalated to a record ₹6,032.5 crore.

The average bid per match is ₹59.14 crore, almost 10 per cent higher than ₹54.5 crore that Star India has paid for every Indian Premier League match for the next five years.   -  AFP

The e-auction for the BCCI’s broadcast rights for international and domestic cricket to be played in India for the next five years will spill over to the third day with the three entities engaged in a fierce battle. At the end of Wednesday’s proceedings, the bid escalated to a record ₹6,032.5 crore.

As of now, the average bid per match is ₹59.14 crore, almost 10 per cent higher than ₹54.5 crore that Star India has paid for every Indian Premier League match for the next five years.

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After starting the day at ₹4,442 crore, the three bidders — Star India Pvt. Ltd., Sony Pictures Networks (SPN) Pvt. Ltd. and Reliance Industries Ltd. — engaged in a battle all through the day. Sportstar understands that Star India pulled out of the race in the latter half while Reliance, the surprise entrant, continued to stretch Sony till the end of the day.

After losing the IPL broadcast rights to Star India earlier, SPN was expected to go all the way for India's rights for the five-year window starting April, 2018. It would be interesting to see if the figure continues to soar on Thursday.

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