Board of ‘no’ control over communication?

It is time, the world’s richest cricket body gets its act together, especially its communication wing.

The press release refers to the coach as a friend and an elder buddy.   -  K. Bhagya Prakash

Press releases and platitudes often come together but the one issued by the BCCI, titled ‘The Committee of Administrators hails the CAC coach recommendation’ on Wednesday, is in a league of its own.

Sample this: “A coach is a mentor to a team. He is a friend and an elder buddy. He has to actively contribute to building up the morale and harmony in the dressing room. Motivating and guiding the players off the ground is the responsibility of the Coach. The captain is the leader and the gladiator on the ground. Any team is always built around the leadership qualities and professionalism of the captain. He is the Face of the team. The coach has to provide backroom support.”

It is time, the world’s richest cricket body gets its act together, especially its communication wing.

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