Board of ‘no’ control over communication?

It is time, the world’s richest cricket body gets its act together, especially its communication wing.

Published : Jul 12, 2017 20:10 IST , Chennai

The press release refers to the coach as a friend and an elder buddy.
The press release refers to the coach as a friend and an elder buddy.
lightbox-info

The press release refers to the coach as a friend and an elder buddy.

Press releases and platitudes often come together but the one issued by the BCCI, titled ‘The Committee of Administrators hails the CAC coach recommendation’ on Wednesday, is in a league of its own.

Sample this: “A coach is a mentor to a team. He is a friend and an elder buddy. He has to actively contribute to building up the morale and harmony in the dressing room. Motivating and guiding the players off the ground is the responsibility of the Coach. The captain is the leader and the gladiator on the ground. Any team is always built around the leadership qualities and professionalism of the captain. He is the Face of the team. The coach has to provide backroom support.”

It is time, the world’s richest cricket body gets its act together, especially its communication wing.

Sign in to unlock all user benefits
  • Get notified on top games and events
  • Save stories to read later
  • Access to comment on every story
  • Sign up / manage to our newsletters with a single click
  • Get notified by email for early bird access to discounts & offers to our products
Sign in

Comments

Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide to our community guidelines for posting your comment