Dhoni becomes brand ambassador of gaming platform

Currently the gaming platform has an user base of 2 crore sports fans playing “fantasy cricket, football, kabaddi and NBA”, according to the release

Mahendra Singh Dhoni would be the new face of the gaming platform’s multi-channel marketing campaigns and brand engagement activities.   -  AFP

India’s 2011 World Cup-winning skipper, Mahendra Singh Dhoni, has become a brand ambassador of gaming platform Dream11, it was announced on Monday.

“The fact that every Dream11 user actually aspires to employ the same kind of thinking prowess that has made MS Dhoni such a master of the game (cricket) truly makes him a unique fit for the Dream11 brand,” a media release said.

The former India Test skipper, who had led the country to a famous triumph in the inaugural World T20 Championship in 2007, would be the new face of the gaming platform’s multi-channel marketing campaigns and brand engagement activities.

READ: When ‘captain cool’ Dhoni lost his temper at Manish Pandey

“I am delighted to associate with Dream11 - because it gives millions of sports fans an opportunity to be the decision maker, create their own team and experience the game first-hand,” Dhoni was quoted of saying by the release.

Currently the gaming platform has an user base of 2 crore sports fans playing “fantasy cricket, football, kabaddi and NBA”, according to the release.

He was on Monday named brand ambassador of chocolate brand Snickers. Speaking on the association, Dhoni, said, I am extremely excited to be associated with Snickers. It breaks away from the monotony and resonates with the quirk in everybody."

“It has the capability to curate emotions that redefine one’s personality the best. It has always been one of my favourites not only because of its delicious taste, but also because it is a perfect solution to hunger pangs,” he added.