ICC launches new Mobile App ahead of Champions Trophy 2017

ICC will also launch a newsletter for the fans to provide them with in-depth coverage during the ICC events.

The app will focus on ICC events like Champions Trophy and the Women’s World Cup.   -  Getty Images

The International Cricket Council (ICC) today launched its new mobile app ahead of the upcoming Champions Trophy 2017. The app will be introduced with multiple features will enhance the fan experience. The app will cover all international events including ICC’s upcoming events- Champions Trophy and Women’s World Cup. The app will provide information ranging from instant cricket scores, fixtures, results, HD quality videos, ICC news, MRF Tyres ICC Rankings and more. Fans will be able to track their favourite tournaments, teams and players.

The ICC is also launching its fans’ newsletter “Leading Edge” which will provide personalised cricket content and promotional offers from ICC Events to fans from all over the world. Subscribers of “Leading Edge” will receive updates about their favourite teams, ICC events and competitions directly to their email. Its top features include exclusive ticket and merchandise offers, video interviews with leading players, previews and features.

Speaking on the occasion, Aarti Dabas, ICC Head of Media Rights, Broadcast and Digital said, “The new ICC mobile app and the fans’ newsletter ‘Leading Edge’ are aimed to provide global cricket fans with relevant and personalised content throughout the year. ICC’s digital products will not only give cricket fans a chance to keep abreast with all international cricket news but also provide them with in-depth coverage during ICC Events, including the fastest live scores, a live commentary blog on the new-look match centre and exclusive video content.”

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