IPL: RCB, KKR lose brand value; windfall for MI

As per an annual survey conducted by Duff and Phelps on the IPL and its teams, both RCB and KKR have registered a fall in their brand values to the tune of 8 per cent while MI saw a significant increase in its overall value.

RCB recorded a fall in its brand value to the tune of 8 per cent and is now worth Rs 595 Crores.

Despite being led by one of the most complete cricketers of the time, Team India captain Virat Kohli, IPL franchise Royal Challengers Bangalore has not won the title since the league's inception and has now endured a slump in fortune off the field as well.

As per an annual survey conducted by Duff and Phelps on the IPL and its teams, RCB recorded a fall in its brand value to the tune of 8 per cent and is now worth Rs 595 Crores. Another team whose brand valuation has taken a hit, is the Shah Rukh Khan-owned Kolkata Knight Riders, which has suffered a dip of 8 per cent in the brand value and is now worth Rs 630 Crores.

Meanwhile Mumbai Indians, which pipped the Chennai Super Kings in a nerve-wracking IPL 2019 final, to lift a record fourth title continued to experience a windfall with an 8.5 per cent increase in brand value at Rs 809 Crores.

The overall value of the IPL has soared by 13.5 per cent, from Rs 41,800 Crores to Rs 47,500 Crores. An increase of 20 per cent in advertising revenues this year and the recently renewed PayTM title sponsorship deal (which has fetched an increase of 58 per cent on a per-match basis over the last deal) are testaments to the continued popularity of IPL.