Indian Premier League (IPL)’s defending champion, Mumbai Indians, has signed up with India’s leading online travel company, Goibibo, as its principal sponsor for a year.

The partnership would see a high-decibel 360-degree co-branded campaign that seeks to engage audiences like never before. As part of this partnership, brand Goibibo will be sported on the back of the Mumbai Indians team jersey this season.

Commenting on the partnership, Saujanya Shrivastava, Group CMO, MakeMyTrip said, “We are delighted to partner with Mumbai Indians and reach out to millions of IPL and Mumbai Indian fans through this association. IPL is one of the most loved and watched sporting event in the country and the association with Mumbai Indians present a consumer-focused brand like ours a unique opportunity to deepen our engagement with customers in a truly innovative manner.”

Mumbai Indians spokesperson said, “We are thrilled to have a new category in Goibibo as part of brand association with Mumbai Indians. As a brand that has strong resonance with new-age Indians on the move, Goibibo will be a perfect partner to the Mumbai Indians.”