IPL: Goibibo is the principal sponsor for Mumbai Indians

Indian Premier League (IPL)’s defending champion, Mumbai Indians, has signed up with India’s leading online travel company, Goibibo, as its principal sponsor for a year.

Published : Mar 12, 2018 17:06 IST , Chennai

Mumbai Indians won the Indian Premier League (IPL) title last year.
Mumbai Indians won the Indian Premier League (IPL) title last year.
lightbox-info

Mumbai Indians won the Indian Premier League (IPL) title last year.

Indian Premier League (IPL)’s defending champion, Mumbai Indians, has signed up with India’s leading online travel company, Goibibo, as its principal sponsor for a year.

The partnership would see a high-decibel 360-degree co-branded campaign that seeks to engage audiences like never before. As part of this partnership, brand Goibibo will be sported on the back of the Mumbai Indians team jersey this season.

Commenting on the partnership, Saujanya Shrivastava, Group CMO, MakeMyTrip said, “We are delighted to partner with Mumbai Indians and reach out to millions of IPL and Mumbai Indian fans through this association. IPL is one of the most loved and watched sporting event in the country and the association with Mumbai Indians present a consumer-focused brand like ours a unique opportunity to deepen our engagement with customers in a truly innovative manner.”

Mumbai Indians spokesperson said, “We are thrilled to have a new category in Goibibo as part of brand association with Mumbai Indians. As a brand that has strong resonance with new-age Indians on the move, Goibibo will be a perfect partner to the Mumbai Indians.”

Sign in to unlock all user benefits
  • Get notified on top games and events
  • Save stories to read later
  • Access to comment on every story
  • Sign up / manage to our newsletters with a single click
  • Get notified by email for early bird access to discounts & offers to our products
Sign in

Comments

Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide to our community guidelines for posting your comment