Star India has drawn elaborate plans to reimagine VIVO Indian Premier League 2018 by aiming to make the tournament more engaging.
In an attempt to bring the matches closer to the fans across the country, Star India will broadcast the matches in six different languages — English, Hindi, Bengali, Kannada, Tamil and Telugu.
“We are targeting an unprecedented 700 million fans across TV and Digital,” announced Star India Managing Director Sanjay Gupta.
Gupta said, “The IPL will not be a six-month property starting with the retention event. For the upcoming auctions, fans will be able to get their voice heard by voting for their favourite players at vivoiplelection.hotstar.com for ‘Election se Selection’ campaign on the network.”
Star India will also stream Vivo IPL on Hotstar in Virtual Reality.
The forthcoming IPL will be marked by advanced technology in broadcast, social media, fan engagement, data and analysis of the games. At the event on Wednesday, the organisers introduced Sophia, world’s first humanoid as an example. Formers stars Virender Sehwag and Harbhajan Singh were engaged in a ‘conversation’ with Sophia to drive home the point.
According to Star India, the immersive VR experience will make it possible for fans to come closer to the high-octane matches within the comfort of their homes.
“Viewers will also be able to select camera angles and commentary language of their choice, offering further customisation through the “Super-fan feed”.
In addition, fans will be able to enjoy a social experience on Hotstar with cricket emojis to enhance the viewing and sharing experience,” Star India announced here on Wednesday.
The Board of Control for Cricket in India (BCCI) CEO Rahul Johri noted, “Over the last decade, the BCCI has transformed the IPL from a radical new idea into India’s biggest sporting phenomenon. With even richer content across a six-month entertainment calendar, we are happy it will delight a much larger number of cricket lovers across the length and breadth of India.”
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