Mumbai Indians renews sponsorship with Usha

Usha International, a consumer durables firm, will continue to remain a sponsorship partner with IPL team Mumbai Indians, for the third year in a row.

Consumer durables company, Usha International will continue its association with defending IPL champions Mumbai Indians as an official partner for the third consecutive year. The company has, this month, initiated a campaign across product categories and lined up special product launches to leverage the IPL season enthusiasm, a media release stated today.

“This IPL season, Usha is all set to spread awareness on active living through a slew of campaigns spanning across TV, radio, BTL, digital and on-ground activations in metros and mini metros,” said the release.

The brand is introducing a unique campaign #MIActive (Mumbai Indians Active) to bring awareness and reinforce active lifestyle, it added.