Mumbai Indians renews sponsorship with Usha

Usha International, a consumer durables firm, will continue to remain a sponsorship partner with IPL team Mumbai Indians, for the third year in a row.

Published : Apr 12, 2016 17:35 IST , IPL, Mumbai Indians, Usha International, cricket

MUMBAI, MAHARASHTRA, 08/04/2016: Kieron Pollard, Hardik Pandya and captain Rohit Sharma of Mumbai Indians at a practice session for the Indian Premier League (IPL) Twenty20 cricket tournament at the Wankhede Stadium in Mumbai on April 08, 2016.  
Photo: Vivek Bendre
MUMBAI, MAHARASHTRA, 08/04/2016: Kieron Pollard, Hardik Pandya and captain Rohit Sharma of Mumbai Indians at a practice session for the Indian Premier League (IPL) Twenty20 cricket tournament at the Wankhede Stadium in Mumbai on April 08, 2016. Photo: Vivek Bendre
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MUMBAI, MAHARASHTRA, 08/04/2016: Kieron Pollard, Hardik Pandya and captain Rohit Sharma of Mumbai Indians at a practice session for the Indian Premier League (IPL) Twenty20 cricket tournament at the Wankhede Stadium in Mumbai on April 08, 2016. Photo: Vivek Bendre

Consumer durables company, Usha International will continue its association with defending IPL champions Mumbai Indians as an official partner for the third consecutive year. The company has, this month, initiated a campaign across product categories and lined up special product launches to leverage the IPL season enthusiasm, a media release stated today.

“This IPL season, Usha is all set to spread awareness on active living through a slew of campaigns spanning across TV, radio, BTL, digital and on-ground activations in metros and mini metros,” said the release.

The brand is introducing a unique campaign #MIActive (Mumbai Indians Active) to bring awareness and reinforce active lifestyle, it added.

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