Muthoot Group becomes CSK's principal team partner

The Muthoot Group had partnered Delhi Daredevils franchise for four years, starting 2011.

The player jerseys will now have The Muthoot Group's logo imprinted on them.   -  R. Ragu

The Muthoot Group, one of India’s leading business conglomerates, announced its association with Indian Premier League (IPL) as the principal team partner of Chennai Super Kings (CSK).

As a part of this association, all CSK player jerseys will carry The Muthoot Group's logo on the front. The company has inked a three-year deal with CSK.

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Speaking on the occasion, Alexander George Muthoot, deputy managing director, The Muthoot Group, said, “Cricket is one of the popular and most watched sports in India. With the IPL completing 10 years, it has got bigger and better with each year. We have always been in the forefront in sports promotion and celebrate sportsmanship as we have done with several other sports disciplines in the past like football (through Indian Super League), Kabaddi (through Pro Kabaddi League) and also partnered with IPL previously (with Delhi Daredevils for 4 years).

“It gives us immense pleasure to be associated with Chennai Super Kings being led by a legendary captain in Mahendra Singh Dhoni. This association will help us engage with cricket fans across the nation irrespective of which team they support.”

K. S. Viswanathan, CEO, Chennai Super Kings, said, “We are proud to be associated with The Muthoot Group which is known for its uncompromising values and trust for over 130 years. With its wide network of 4500+ branches pan India, our association with The Muthoot Group will definitely boost the popularity of our brand. It is even more overwhelming that The Muthoot Group and its flagship company Muthoot Finance has a dominating presence across Tamil Nadu with 900+ branches.”

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