Star bags Indian cricket media rights for Rs. 6,138.1 crore

The Board of Control for Cricket in India (BCCI) has sold the rights to Indian cricket on television and digital platforms from 2018 to 2023 for a whopping Rs. 6,138.1 crore.

Star India has bagged the BCCI Media Rights for Rs 6138.1 crore, at an average of 60.1 per game.   -  AFP

Star India will pay a grand sum of Rs. 6138.1 crore for 102 international matches (22 Tests, 45 ODIs and 35 Twenty20s)  over a period of next five years (April 2018 to March 2023), starting with the one-off inaugural Test match to be played against Afghanistan in Bangalore from June 14 to 18.

BCCI CEO Rahul Johri said at press conference at the Cricket Centre on Thursday that the trailblazing e-auction ended a few minutes after 3 PM, with Sony Network Pictures (SPN) India stopping its bid at Rs. 6118.59 crore. The third participant in the e-auction was Reliance Jio.

Last September, Star India won the IPL rights for five years (2018-2022) by making a successful consolidated bid at Rs. 16347.50 crore. Having won the ICC’s audio-visual rights 2015-2023 at Rs.11,880 crore, the Star group’s eight-year cricket spend has touched a humungous Rs. 34, 365 crore.

Although the average for 102 matches works out to Rs. 60.18 crore per match, as against the Rs. 43.2 crore per match (pm) received  for the previous four years, the BCCI will actually receive  Rs. 46 crore pm for 2018-19 (21 matches), Rs. 47 pm for 2019-20 (23 matches), Rs. 46.5 crore pm for 2020-21 (14 matches), Rs. 77.4 crore pm for 2021-22 (23 matches) and Rs. 78.9 crore pm for 2022-23 (21 matches).

Star India Chairman Uday Shankar said, "I definitely feel elated. Our journey with cricket started with the BCCI six years ago. It has always been special. No matter how popular the other tournaments might be, when the national team puts on the national jersey that’s a very special tribute. Having IPL and the BCCI rights, we get a special position."

The BCCI acting secretary, Amitabh Choudhary, said, "Star India has shown faith in the BCCI and Indian cricket. It’s been with us since 2012 and it has decided to continue its relationship with us, the cricketers and most importantly the  legion of Indian cricket fans across the world."