Three-way race for BCCI media rights

The e-auction for the Board’s media rights commenced on Tuesday and will continue on Wednesday, beginning 11 am.

Published : Apr 03, 2018 21:16 IST

 Five bids were placed during the four-hour auction window on Tuesday.
Five bids were placed during the four-hour auction window on Tuesday.
lightbox-info

Five bids were placed during the four-hour auction window on Tuesday.

Reliance Industries Ltd .’s plunge has made the e-auction for BCCI’s media rights for international and domestic cricket to be played in India for the next five years an intriguing affair.

The e-auction, the first digital bidding process in Indian cricket, commenced on Tuesday and will continue on Wednesday with the last bid for the day standing at ₹4,442 crore for the global consolidated rights.

Read - Easwaran: 'Mohammed Shami is fitter now'

Interestingly, Reliance — along with the usual suspects Star India Pvt. Ltd. And Sony Pictures Networks Pvt. Ltd. — played it safe as five bids were placed during the four-hour auction window on Tuesday. The first bid of ₹4,176 crore was followed with that of ₹4,201.20 crore, ₹4,244 crore, ₹4,328.25 crore and ₹4,442 crore. The auction will re-commence at 11 am on Wednesday.

102 matches in five years

With the BCCI scheduled to host 102 matches in the five-year cycle, the per-match bid for the last one on Tuesday is marginally higher than that of ₹43.2 crore per match that Star India paid till now.

The e-auction began in the afternoon after the morning session on Tuesday saw the technical evaluation of potential bidders.

Sign in to unlock all user benefits
  • Get notified on top games and events
  • Save stories to read later
  • Access to comment on every story
  • Sign up / manage to our newsletters with a single click
  • Get notified by email for early bird access to discounts & offers to our products
Sign in

Comments

Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide to our community guidelines for posting your comment