Virat Kohli ahead of Messi, Mcllroy on brand value

The Forbes list revealed that the 28-year-old Indian cricketer’s value ($14.5m) is higher than the Argentine legend ($13.5m).

Virat Kohli's popularity gained new heights for featuring in the Forbes list of world’s most valuable athletes.   -  K.R. DEEPAK

 

India skipper Virat Kohli is not only consistent on the pitch, he rules the roost beyond the 22 yards as well. The 28-year-old has stamped his authority as the face of India in the global sports milieu. On Wednesday, the cricketer’s popularity gained new heights for featuring in the Forbes list of world’s most valuable athletes.

Read: Kohli smashes 31st ton, next only to Tendulkar now

According to a report in Forbes, the brand value is calculated on the basis of their earnings — excluding salary and bonus from their sport and all investment income — minus the average income of the top 10 athletes in the same sport.

Kohli’s value ($14.5m) is higher than Argentina football legend Lionel Messi ($13.5m), renowned golfer Rory Mcllroy ($13.6m) and Golden State Warriors’ Stephen Curry ($13.4m).

Roger Federer ($37.2m) tops the list since surpassing LeBron James ($33.4m) last year.

However, Tiger Woods’ brand value ($16.6m) has gone down by $65m from the year when he was at his peak. He topped the list in 2010.

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Nike, the footwear and apparel company, saw its brand value increase four-fold since 2007. It now stands at $29.6 billion.

NFL team Dallas Cowboys overtook the New York Yankees as the top brand ($896m).

The top 10 valuable athletes

1. Roger Federer $37.2m

2. LeBron James $33.4m

3. Usain Bolt $27m

4. Cristiano Ronaldo $21.5m

5. Phil Mickelson $19.6m

6. Tiger Woods $16.6m

7. Virat Kohli $14.5m

8. Rory McIlroy $13.6m

9. Lionel Messi $13.5m

10. Steph Curry $13.4m