Vivo splurges big to win IPL title rights

Vivo won the IPL title rights bid for a five-year deal. This means, the BCCI would now earn Rs 2,199 crore from the deal. While Vivo sealed the deal, another mobile phone manufacturing company — Oppo – was the next bidder at Rs 1,430 crore.

Bagging rights of the Indian Premier League, the mobile phone manufacturer indicated that it would eye a longer association with Indian cricket.   -  K. R. Deepak

After entering the Indian cricket scene a few years back, Vivo India has slowly made its presence felt in the circuit. Bagging rights of the Indian Premier League, the mobile phone manufacturer indicated that it would eye a longer association with Indian cricket.

On Tuesday, it won the IPL title rights bid for a five-year deal. This means, the BCCI would now earn Rs 2,199 crore from the deal. While Vivo sealed the deal, another mobile phone manufacturing company — Oppo – was the next bidder at Rs 1,430 crore.

With the two mobile phone companies steaming up the rights race, the IPL title rights have certainly hit the roof!

More to follow…

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