Ajax melts Eredivisie trophy into gifts for fans

The Amsterdam club has published movie-like videos of the Eredivisie trophy being torched and recast into small stars.


Ajax coach Erik ten Hag and players celebrate after winning the Dutch Eredivisie Premier League title on May 2.   -  AP

Ajax has melted down its Dutch league trophy to give a tiny silver star to all 42,000 season-ticket holders who were locked out of games during the coronavirus pandemic.

The storied Amsterdam club published movie-like videos on Wednesday of the Eredivisie trophy — a wide silver plate — being torched and recast into small stars.

A star weighing 3.45 grams (1/8 ounce) will be sent to supporters, Ajax said.

“After a turbulent year, we are ensuring our fans feel part of our championship,” said chief executive Edwin van der Sar, arguably the club's greatest-ever goalkeeper.

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The project slogan is, “A Piece of Victory. A Piece of History. A Piece of Ajax.”

“Previously, when we said, 'this title is for you', we were expressing how we were doing it for the fans. However, sharing the trophy is the ultimate proof that we really are,” Van der Sar said.

The Dutch soccer federation gifted Ajax a second silver plate to display in its trophy cabinet, the club said.

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Ajax played 30 of its 34 league games in an empty stadium this season.

The team, which plays in a 55,000-seat arena named after Dutch soccer icon Johan Cruyff, also won the Dutch Cup to complete a double.

The stadium is expected to have 12,000 spectators when it hosts each of four European Championship games next month. They include all three of Netherlands' games in Group C, against Ukraine, Austria and North Macedonia.

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