Chelsea being linked with a move for Callum Wilson is a "huge compliment" to the Bournemouth striker, says manager Eddie Howe.
With Alvaro Morata struggling for form and Olivier Giroud injured, Chelsea has confirmed its interest in the England international.
Gonzalo Higuain has also been linked with a reunion with his former Napoli coach Maurizio Sarri, but the Blues are reportedly willing to pay up to £50million for Wilson.
Bournemouth has signed Dominic Solanke from Liverpool to add to its forward options this month, yet Howe is still determined to hold on to Wilson.
"I think it is a huge compliment to the player involved," Howe told Sky Sports.
"But with all the rumours, there is no point in me thinking about these different situations until we have something to answer.
"From our perspective, we don't want to sell anybody this window that we don't want to.
"We want to continue to take the club forward and the team forward, and to do that, we've got to keep our best player."
Wilson has scored nine Premier League goals this season, with Tottenham's Harry Kane the only English player with more.
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