Chelsea signs record-breaking £900m kit deal

Chelsea has signed the largest kit deal in Premier League history, which will net them £900million over the next 15 years.

Published : Oct 13, 2016 23:39 IST

Chelsea manager Antonio Conte.
Chelsea manager Antonio Conte.
lightbox-info

Chelsea manager Antonio Conte.

Chelsea has signed the largest kit deal in Premier League history, which will net them £900million over the next 15 years.

The Stamford Bridge side confirmed on Thursday that it had agreed "the largest commercial deal in the club's history" with American sportswear giants Nike, having cancelled an agreement with its German rivals Adidas six years early.

Reports also suggest the deal eclipses the 10-year £750m sum agreed between Manchester United and Adidas in 2014.

The eye-watering figures pale into insignificance, however, when compared to LaLiga giants Real Madrid and Barcelona, who annually rake in an estimated €140m from Adidas and €155m from Nike respectively to have its kits made.

Chelsea director Marina Granovskaia said: "This is an incredibly exciting and important deal for the club. 

"Like Chelsea, Nike is known around the world for its excellence and innovation and we look forward to working together in what is sure to be a successful partnership. 

"We believe Nike will be able to support our growth into new markets as well as helping us maintain our place among the world's elite football clubs."

The income could help head coach Antonio Conte, with reports suggesting he has requested an overhaul of Chelsea's squad from owner Roman Abramovich.

Chelsea are seventh in the Premier League after seven games, having ended a three-match winless run before the international break at Hull City.

Conte is thought to be far from impressed with the defence he has inherited at Chelsea, with Leonardo Bonucci thought to be a top target in the last transfer window, before a failure to strike a deal led to a rushed move for David Luiz.

Sign in to unlock all user benefits
  • Get notified on top games and events
  • Save stories to read later
  • Access to comment on every story
  • Sign up / manage to our newsletters with a single click
  • Get notified by email for early bird access to discounts & offers to our products
Sign in

Comments

Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide to our community guidelines for posting your comment