Juventus agrees new €408 million partnership with Adidas

The new deal agreed between the Juventus and Adidas will run through until 2027 and is worth a minimum €408m.

Adidas has rewarded Juventus with a €15 million bonus that will be paid prior to the end of 2018.   -  Getty Images

Juventus has announced an extension to its partnership with Adidas which will bring in a minimum of €408 million over eight years.

The Serie A champion's original six-year deal with the sportswear giant was due to expire in June 2021, but the new agreement will run from the start of next season until the end of the 2026-27.

Juve will also receive royalty payments when a threshold of sales is achieved and performance bonuses.

The club also announced Adidas has rewarded it with a €15 million bonus that will be paid prior to the end of 2018.

Support Sportstar


Dear Reader,

Support our journalism — where text and pictures intermingle so seamlessly — and help us scale up your experience as the world changes around us. Your contribution is vital to our brand of uninfluenced, boots-on-the-ground reportage that’s worth your while. Clickbait sensationalism is not for us, but editorial independence is — we owe it to you.

  Dugout videos