Argentine ace Lionel Messi will soon be seen driving a “Made in India” vehicle. Tata Motors has signed the Barcelona star as its global brand ambassador. The Argentine will promote and endorse the company’s passenger vehicles globally. The company will roll out a campaign “#madeofgreat”, starring the Argentine and FC Barcelona playmaker, soon. This will be Messi’s first association with an Indian brand.
According to the company, the idea behind the campaign emerges from the thought of “What drives us from within is what makes us great.” The Company will also launch an exclusive, limited edition merchandising range.
Mayank Pareek, President, Tata Motors’ Passenger Vehicle Business Unit, said: “Watching Lionel Messi play football is magical. His determination on the field is awe-inspiring. He is a winner, who is trustworthy, reliable, pioneering, simple and driven by self-belief, which is the core idea of this campaign.”
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