Coca-Cola thinks Jordan Spieth is the real thing

Jordan Spieth's ability to go low on the golf course is allowing him to reach new highs when it comes to endorsements.

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Jordan Spieth has signed a multi-million dollar deal with Coca-Cola

Jordan Spieth's ability to go low on the golf course is allowing him to reach new highs when it comes to endorsements.

Spieth, 22, has signed a multiyear deal with Coca-Cola, one of the soft drink company's biggest contracts with an athlete, the golfer's agent told ESPN.com on Wednesday.

No financial terms of the deal were made public, but, according to ESPN, which cited an unidentified source familiar with the deal, its value is on the same level as LeBron James' with Coca-Cola's Sprite brand (a reported six years and $16million).

"Coca-Cola has always been associated with iconic sporting events and some of the world's greatest athletes, so this is an incredibly cool opportunity for me," Spieth said in a statement. "As a brand ambassador, I look forward to growing awareness for the sport of golf globally and engaging with fans in exciting new ways."

Spieth will appear in TV commercials, digital and social media, as well as point-of-sale and packaging for Coke products, including its Dasani water brand.





The huge endorsement comes the day after Golf Digest estimated that Spieth made $53million on and off the course in 2015, knocking Tiger Woods out of the top spot for the first time in the 13 years it has been tracking players' combined income.