FIH, NAGRA sign a ten-year deal to deliver unique digital experience for fans
In cooperation with the FIH, NAGRA will deploy and operate a direct-to-consumers sports platform that will create the “home of hockey” for the global community
The platform will provide the FIH, Continental Federations, National Associations and clubs with a centralized management service for their millions of participants and fans.
The International Hockey Federation (FIH, and NAGRA have signed a ten-year partnership to deliver a unique fan engagement service. The new platform will be the “home of hockey”, creating a central community for the 30 million players, fans, and officials worldwide. It will also benefit the global growth of the sport through new awareness, expanded fan engagement, and new sources of revenue for the FIH.
Deployed and operated by NAGRA as a “sports-as-a-service” offering, the digital platform will be developed for web, mobile and smart TVs. It will include live matches, replays, highlights, videos, archives, news, articles, live scores, results, and statistics, as well as innovative social sharing functionality where fans and participants can capture and share instant moments online. The new service will be launched simultaneously with the resumption of live international matches.
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In addition, the platform will provide the FIH, Continental Federations, National Associations and clubs with a centralized management service for their millions of participants and fans.
“Improving our digital engagement for the whole hockey community, and primarily our fans and athletes, has been one of our key objectives,” said Thierry Weil, FIH CEO. “We are thrilled – especially in this challenging period – to engage in a long-term partnership with a global technology leader to achieve our goals."
"This is the start of a wider journey that goes beyond just sports streaming,” said Jean-Luc Jezouin, SVP Sales Development for NAGRA. “ NAGRA's cloud-based video content management technologies and services and drive for innovative business transformation will enable the FIH to deliver a new level of engagement for the sport and provide hockey fans with an unmatched experience.”