Tata Motors inks 3-year partnership with PKL

Tata Motors has announced a three-year partnership with the Pro Kabaddi League (PKL) as associate sponsor.

UP Yoddha in action during season five of the Pro Kabaddi League.   -  Nagara Gopal

Tata Motors has announced a three-year partnership with the Pro Kabaddi League (PKL) as associate sponsor, starting from the current season and will also support UP Yoddha team as the principal sponsor for the second consecutive year. The company will be introducing two new awards, the ‘best defender’ after each game and ‘best defender of the season’, both named after Tata Ace.

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There is also a ‘Fan of the Match’ winner, who will have the opportunity to sit in the VIP Box for one of the PKL matches and have a chance to appear on television. Tata Motors’ association with the tournament began in 2016 with U Mumba for two seasons, followed by the link with the UP franchise.

Girish Wagh, President (Commercial Vehicle Business Unit of Tata Motors), said: “Games like kabaddi have always been at the forefront to connect with the masses in India. Kabaddi as a sport is a passion in our hinterland and PKL is elevating the game through high visibility and appeal. We are confident that these associations with PKL and UP Yoddhas will reap great benefits in building deeper connections with roots in the heartland.”

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The sixth edition of the PKL will  begin on October 7 in Chennai, with Tamil Thalaivas taking on defending champion Patna Pirates in the opening clash.