From the Editor

Dear Reader,

A publication that isn't contemporary is lifeless. So the need for it to change (in design, content and even format) and reinvent itself from time to time is paramount. After all, change is part of the evolution of a newspaper or magazine in its endeavour to stay abreast of the times. As Winston Churchill once said, "To improve is to change; to be perfect is to change often."

Launched as a tabloid by The Hindu Group in 1978, `The Sportstar' embraced the magazine format in 1980. It metamorphosed into a tabloid again in 2006 and shed the definite article in its name to be called just `Sportstar'. And now, we are back to the magazine format, with a new masthead and all. What better time to embark on such a change than in the season of the Olympics!

This issue of Sportstar - which is the 2012 Olympics Bumper - comes to you fresh from a design and format makeover. The change, comprehensive (we have retained only the reader-friendly fonts from the Stainless and Fairplex families) and wholesome, is aimed at making your sports magazine up to date - in form, content and design. The emphasis is on bringing you a product that is bolder and trendy, more vibrant, elegant and insightful besides offering the advertiser better value for money.

We assure you that amidst these changes, we have not compromised on the core values of Sportstar, a magazine renowned for accuracy and balance in its reportage.

We have quite a few interesting features lined up for you in this edition: we first capture the mood in London ahead of the Olympics, we have a `Chat Show' with India's best bet for a medal in badminton at the Games, Saina Nehwal, a tete-a-tete with another Indian medal hope, Mary Kom (women's boxing), a reality check on the phenomenal Usain Bolt's chances in the quadrennial extravaganza, among others.

We would like to know what you think of the revamped Sportstar. Hope you enjoy reading it as much as we enjoyed bringing it to you.

By the way, we are forced to increase the Cover Price of Sportstar to Rs. 20 due to escalating production costs. (The half-yearly subscription now is: Rs. 409 while the annual subscription amounts to Rs. 789. A two-year subscription would cost Rs. 1499.)

We look forward to your plenteous support, as always.

Nirmal Shekar