Northern Motorsports brings Dakar Challenge to India

This year, India Baja, which was founded last year by Northern Motorsport, has been granted the status of Dakar Challenge by the France-based sports management organisation that also organises the Tour de France.

The Dakar Challenge along with the Dakar series serves as feeder races to the Dakar Rally, which is rated as the toughest race on the planet.

Northern Motorsports, one of the pioneers of curating some of the most iconic motorsport events in the country like the Desert Storm rally has joined hands with Amaury Sport Organisation (ASO), the promoters of the legendary Dakar Rally, to elevate cross-country rallying to international stature.

This year, India Baja, which was founded last year by Northern Motorsports, has been granted the status of Dakar Challenge by the France-based sports management organisation that also organises the Tour de France. The Dakar Challenge along with the Dakar series serves as feeder races to the Dakar Rally, which is rated as the toughest race on the planet.

India Baja was created in 2016 by Northern Motorsports with the aim of giving Indian riders a chance to compete at the international level. The race was conceived on the lines of the Baja races that is extremely popular in Europe. This year, the second edition of India Baja will run as Dakar Challenge event in Jaisalmer with a competitive distance of 430 km to cover.

Raj Kapoor, the founder of the Northen Motorsports expressed his views saying, “It is a matter of great pride and honour for Northern Motorsports to be associated with ASO, a pioneer in organising premium global sporting events including the Dakar rally, the numero uno in cross-country rallying in the world.

“We look forward to leveraging their experience and expertise to take motorsport to new heights in the country. Our dream of firmly establishing India firmly on the global motorsport map takes a huge step forward with this association.”