With the Rio Olympics round the corner, the Indian Olympic Association (IOA) has signed a two-year commercial and marketing deal with Infinity Optimal Solutions (IOS) to the tune of about Rs. 12 crore.
As per the contract, the IOS will manage sponsorship and public relations for the IOA for all the major national and international events during that period.
The IOA has appointed the IOS Sports and Entertainment agency to generate sponsorship for the Indian contingent that will compete in the Olympics in Rio from August 5 to 21.
It was stated that the IOS would also develop intellectual properties in partnership with IOA and will attempt to unlock the commercial potential of the organisation.
‘’I would like to welcome on board IOS Sports and Entertainment as our exclusive sports marketing agency. After multiple rounds of discussions and presentations, we found that IOS was the best candidate to meet our goals’’, N. Ramachandran, president of IOA, said in a statement.
The Managing Director of IOS, Neerav Tomar, said that the company was looking at three principle sponsors and few associates and partners for the Rio Olympics.
London Olympics medallists, Sushil Kumar, Saina Nehwal, Gagan Narang and Mary Kom expressed happiness about the new professional partnership that would take Indian sport forward.
The IOS, which manages some of country’s top sportspersons like Suresh Raina, Saina Nehwal, Sushil Kumar, Vijender Singh and Mary Kom, has been in the field of sports and entertainment for about 10 years. It specialises in marketing consultation, event management, film marketing, branded content, talent management, sports infrastructure, rights management, outdoor advertising, public relations and media.
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