A new journey begins: Dhoni invests in CARS24

In a move to strengthen the brand as it continues to expand across markets, Dhoni will own equity in CARS24 and will act as its brand ambassador.

File picture of Mahendra Singh Dhoni.   -  PTI

Mahendra Singh Dhoni’s love for cars and bikes is known to the world. And now, the Indian cricket icon has invested in CARS24 -- one of India’s fastest growing tech-enabled used car companies.

In a move to strengthen the brand as it continues to expand across markets, Dhoni will own equity in CARS24 and will act as its brand ambassador. His investment, the quantum of which was not disclosed, was part of the series D round of funding.

Commenting on the development, Dhoni said: “I am thrilled to be part of the CARS24 journey. Besides being a fan of all things to do with cars, I am also a fan of new age companies that are disruptive, innovative and shaping the future. CARS24 is definitely one of these companies. They have big ambitions and I am excited to work with them and help them achieve their goals.”

 

“We are very excited to welcome Mahi into the CARS24 family. He is a role model and hero to most Indians. His ability to constantly evolve, innovate and find solutions to every problem thrown at him over the years have made him the most celebrated captain in the Indian history. It’s the same of values that we live by at CARS24 and therefore the partnership felt natural and perfect. We also share a common love for cars which makes this even more special,” Vikram Chopra, co-founder and CEO, CARS24 said.

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The company has invested immensely in data and technology to provide consumers with a reliable, dependable and trusted solution.