In a bid to strengthen its global sponsorship deal with the International Cricket Council (ICC), Nissan has named Indian opening batsman Rohit Sharma as its new brand ambassador.
The decision was taken with an aim to support a new line-up of cricket talent for the upcoming ICC World Twenty20.
Besides Rohit, West Indian all-rounder Andre Russell and New Zealand skipper Suzie Bates will help the Japanese car manufacturer with its association with cricket, starting with the ICC World Twenty20 in India from March 8.
The trio have joined South African bowling legend Dale Steyn and rising star Kagiso Rabada in the Nissan cricket family, who were recently announced as Nissan cricket ambassadors in their home country for the next year.
Reflecting on his deal, the 28-year-old right-hander said that he was excited to work with Nissan, adding that he was looking forward to perform well in the next month’s T20 pinnacle event.
"The ICC World T20 is very special to me and takes a tremendous amount of hard work and innovation to win. It remains one of the most exciting cricket competitions in the world and I’m looking forward to sharing that with the fans,” he said.
In addition to an advertising campaign, Nissan’s cricket ambassadors will be active on social media across the tournament, supporting other fan focused initiatives such as Nissan Play of the Day and sharing great cricket content.
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