TATA secures IPL title sponsorship in a record-breaking deal with BCCI
The sponsorship rights have been secured by TATA for a period of five years, the BCCI announced.
Published : Jan 20, 2024 15:50 IST , CHENNAI - 1 MIN READ
TATA has renewed its IPL title sponsorship rights with BCCI. | Photo Credit: Sportzpics
The BCCI announced TATA as the title sponsor of the Indian Premier League (IPL) with a record-breaking valuation of INR 2500 crore - the highest-ever sponsorship amount in the history of the league on Saturday.
The sponsorship rights have been secured by TATA for a period of five years, the BCCI announced.
The Indian conglomerate held the rights for the previous two IPL seasons - 2022 & 2023 - as well and is also the title sponsor of the Women’s Premier League (WPL).