Hero to sponsor Shiva Keshavan

Shiva, who will be competing in the PyeongChang Winter Olympics, scheduled in Korea from February 9, will be supported by Hero Electronix and Hero FinCorp.

Shiva, who has so far won four Asian gold medals, four silver and two bronze, will compete in his sixth Olympics

The fastest Asian on ice, Shiva Keshavan, set to compete in his sixth Olympics will be supported by Hero Electronix and Hero FinCorp, according to a release issued here on Tuesday. Part of the Hero group, the two companies have been supporting Shiva for the last few years, as he participated and won several medals at the International Luge championships. Shiva, who will be competing in the PyeongChang Winter Olympics, scheduled in Korea from February 9, had won the gold in the recent Asian Luge Championships in Alternberg, Germany, with a time of 55.60 seconds. Shiva had made his Olympic debut in Nagano in 1998. Only Leander Paes with seven successive Olympics and Randhir Singh with six Olympics in the Summer Games, have that many appearances in the Indian context.

Shiva has so far won four Asian gold medals, four silver and two bronze. ‘’Shiva’s story is truly awe-inspiring and his passion inspiring’’, said Ujjwal Munjal, founder-Director of Hero Electronix. ‘’Shiva’s persistence and tenacity has enabled him to perform at the highest level with world beating performances. He has brought awareness of the sport of Luge in India’’, said Abhimanyu Munjal, Joint Managing Director and CEO of Hero FinCorp. ‘’Representing India at Winter Olympics is a huge responsibility and a honour. I want to thank Hero Electronix and Ujjwal as well as Hero FinCorp and Abhimanyu’’, said Shiva.