Sindhu's new role

The plans also include to have the champion shuttler work with the firm for better understanding of her training and match-day nutrition.

"There is no substitute for hard work," says P. V. Sindhu.

Ace shuttler and Rio Olympics silver medallist, P. V. Sindhu, will be the brand ambassador of Gatorade India.

Gatorade will soon unveil a new ‘Sweat More’ campaign featuring Sindhu in a digital film that shows the brand’s close partnership with the athlete.

The plans also include to have the champion shuttler work with the Gatorade Sports Science Institute during her partnership with the firm for better understanding of her training and match-day nutrition.

“Gatorade’s scientific formula has the right amount of carbohydrates, electrolytes and flavour that can help an athlete rehydrate, replenish and refuel while playing sports,” Vipul Prakash, vice-president, Beverage Category, PepsiCo India, pointed out.

“We are delighted to welcome Sindhu into the PepsiCo India family. We believe that Gatorade is the perfect fuel for her and we are happy to partner with her,” he remarked.

For her part, Sindhu said: “There is no substitute for hard work. However, hard work comes with long hours of practice, persistence and perspiration. Each day throws a new challenge and you must be fit to take it head on. Gatorade helps athletes do just that. I am extremely honoured to join the Gatorade family of athletes which consists of sporting legends across the world.”