• Leipzig was founded by energy drinks company Red Bull in 2009, and immediately soared up the league pyramid, rising from the fifth tier to the top flight by 2016.
  • Rather than big-money transfers, the club has built its growth on steady squad-building and investment in high-class facilities.
  • Its open affiliation with the global beverage brand and the lack of voting rights for the fans continue to outrage supporters across Germany, who consider it an inauthentic club.