IPL media rights auction: Viacom18 bags digital rights for Rs 23,758 crore

IPL media rights auction: Viacom18 has won the Indian Premier League (IPL) digital media rights for the 2023-2027 cycle in the e-auction process.

The IPL digital media rights for the 2023-2027 cycle has been sold to Reliance Viacom18.

Viacom18 has won the Indian Premier League (IPL) digital media rights for the 2023-2027 cycle in the e-auction process on Tuesday.

The digital media rights was bagged for a whopping Rs 23,758 crore - amounting to Rs 57.9 crore per match.

 

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