Sportstar achieves 8.03% growth in IRS Q2
The only sports magazine on the list, Sportstar recorded 37.13 lakh readers in IRS Q2 2019 against 34.37 lakh readers in Q1.
Published : Aug 17, 2019 17:15 IST
Sportstar reported a spectacular 8.03% growth in the number of readers in the 2019 Indian Readership Survey (IRS) for the second quarter (Q2), the findings of which were published recently.
The only sports magazine on the list, Sportstar recorded 37.13 lakh readers in IRS Q2 2019 against 34.37 lakh readers in Q1.
Among the top 10 magazines across all languages,
It is significant to note that Sportstar is the only magazine in the top 10 list that reported growth in readership in Q2. All other regional-language magazines including Hindi magazines reported a drop in readership. This indicates the popularity of Sportstar among readers.
IRS is conducted by Nielsen for the Media Research Users Council (MRUC).