Prime Volleyball League 2023 witnesses 55 percent increase in TV viewership

Prime Volleyball League season two proved to be a tremendous success, with a 55 percent increase in viewership.

Published : Mar 28, 2023 16:06 IST - 1 MIN READ

Ahmedabad Defenders with the PVL 2 trophy.
Ahmedabad Defenders with the PVL 2 trophy. | Photo Credit: Special Arrangement
infoIcon

Ahmedabad Defenders with the PVL 2 trophy. | Photo Credit: Special Arrangement

Prime Volleyball League season two proved to be a tremendous success, with a 55 percent increase in television viewership.

The exciting 15-point format, innovations like super serves and super points, star-studded teams, and a plethora of celebrities including southern film superstars Vijay Deverakonda, Kalayani Priyadarshan and sporting stars like PV Sindhu, Mayank Agarwal, Swiss Open Champion Satwiksairaj Rankireddy, Ashwini Ponnappa, Sajan Prakash added to the league’s popularity.

PVL 2 featured eight teams namely- the Ahmedabad Defenders, Bengaluru Torpedoes, Calicut Heroes, Chennai Blitz, Hyderabad Black Hawks, Kochi Blue Spikers, Kolkata Thunderbolts, and the Mumbai Meteors. While Sony Sports Network was in charge of broadcasting in the Indian subcontinent, this season saw partnership with Volleyball World, which telecasted the tournament globally.

The total cumulative TV viewership across all matches and highlights for the second edition of PVL reached 206 million, as compared to 133 million from season one.

Interestingly, the league garnered almost equal interest from the female audiences with the gender split between men and women TV viewers being 58:42, showcasing a growing interest among women for the sport of volleyball.

Here are some key figures:
1) Reach 
Season 1: 31 Million 
Season 2: 92 Million 
Increase in Reach: 196% 
2) Engagement 
Season 1: 0.85 Million 
Season 2: 5.1 Million 
Increase in Engagement: 500% 
3) Impressions: 
Season 1: 38 Million 
Season 2: 371 Million 
Increase in Impressions: 876% 
4) Views: 
Season 1: 12 Million 
Season 2: 113.9 Million 
Increase in Views: 849%

PVL season two was closely followed by people from UAE, USA, Canada, Nepal, Indonesia, Iran, Kuwait, Pakistan, Qatar, and Saudi Arabia among other nations.  .

Tuhin Mishra, Managing Director, Baseline Ventures and co-founder of PVL,  expressed delight with the extraordinary success. “We have really hit it out of the park this time. We always knew we have a product that will capture the imagination of audiences. But to see the tremendous growth in terms of TV viewership and on social media was truly satisfying.”

Comments

Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide to our community guidelines for posting your comment