The Foreign Affairs Minister of Australia, Penny Wong, was happy to announce the collaboration between Cricket Australia and Star Sports, to broadcast all the international cricket played in Australia in India.
“Both Australia and India share the passion for cricket, and have a healthy rivalry. The game we love provides a bridge which deepens the connection and affection between our two nations. We are excited about this broadcast deal between Cricket Australia and StarSports through which more Indians will be able to watch Australia’s big bash league”, said Penny Wong, here on Tuesday.
The minister recalled the high-quality league in Australia and the fact that the Indian women’s cricket captain Harmanpreet Kaur made waves for Melbourne Renegades in the Women’s Big Bash League (WBBL).
Quite significantly, the BBL and WBBL broadcast in India would be accompanied by commentary in Hindi and regional languages. India’s tour of Australia next summer will be the major attraction.
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Cricket Australia along with Tourism Australia will have promotional activities from May 2024.
The broadcast partnership would also ensure more coverage and content of women’s cricket, as Cricket Australia expects the biggest growth market in women’s cricket.
The CEO of Cricket Australia, Nick Hockley, congratulated India for hosting a fantastic World Cup, and said that the Indian team should feel extremely proud despite the disappointment of losing the final to the better team on the day.
Sanjog Gupta, Head, Sports, Disney Star, stressed the love for cricket of the Indian fans, and appreciated the way they supported good cricket of the visiting teams during the World Cup. He also pointed out the peak coverage of 59 million fans on the digital platform during the World Cup final on Sunday between India and Australia.
The Indian fans will have a lot more cricket from Australia to enjoy through the seven-year contract.
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