Media rights: Sony, Star raise concerns

A well-known television company has told the BCCI that it is “difficult for it to prepare” for the e-auction of the media rights for home internationals and domestic matches scheduled for April 3. 

The sports broadcaster has taken this strong view after the BCCI extended the deadline for submission of bid documents to 10 a.m. on April 3, and said that the online auction will commence on the same day at 2 p.m.   -  Prashant Nakwe

A well-known television company has told the BCCI that it is “difficult for it to prepare” for the e-auction of the media rights for home internationals and domestic matches scheduled for April 3. 

The sports broadcaster has taken this strong view after the BCCI extended the deadline for submission of bid documents to 10 a.m. on April 3, and said that the online auction will commence on the same day at 2 p.m.

In a communication to the BCCI, the television company, speculated to be Sony Pictures Network (SPN) India, has said: “These last-minute changes on the bid documentation and the online bid is making it difficult for us to prepare for the bid on 3rd April. 

“As you know, there are a lot of calculations and modelling that goes into a bid preparation and these last-minute changes create so much uncertainty. 

“One issue that is particularly of concern is regarding tri-series in India [to be] organised by the BCCI.

“The clarification says all matches will be valued the same. This means an India-Afghanistan-Bangladesh or an India-Bangladesh-Zimbabwe [series] will be valued equally with an India-Australia-South Africa.

“This quite frankly is illogical. Advertisers and even the viewing public do not value these matches equally and for the BCCI to consider all of them as having the same value does injustice to bidders. We would earnestly request BCCI to reconsider.”

SPN also told the BCCI that it will be difficult for it to attend the demo auction that had been scheduled for March 29 and 30.

It’s understood that Star India has also voiced its concern over the change in several aspects of the e-auction.

Star India, in a separate communication to the BCCI CEO and the CoA has pointed out an anomaly saying, “the requirement that the bidder attribute the same Per Match Value (PMV) to matches that do not involve the senior Indian men’s team will have a further adverse impact on commercial valuation.”