La Liga: Levante has "special plans" for India

Luca Donati, Levante's International Business Officer, said the Spanish club has "special plans" for the Indian market, which he thinks has a lot of potential.

Spanish La Liga outfit Levante has “special plans” in place for the Indian market which could see it organise training programmes much Sevilla FC, Real Betis and Celta de Vigo.

“We are preparing something special for India and we also trying to make some training camps down to India in order to give Indian people the possibility to know how the methodology of Levante academy works in Indian academy teams,” Luca Donati, International Business Officer at Levante, told IANS.

“So we are thinking many ways to open Indian market, but we really know it could be a very interesting market for us and La Liga clubs,” he said.

La Liga Football Schools recently announced that they will now see direct involvement from three La Liga clubs Sevilla FC, Real Betis and Celta de Vigo.

The football schools projects in Pune (Turf Up-Sevila FC), Bengaluru (Tiento-Real Betis) and Noida (Pathways School-Celta de Vigo) have been adopted by the clubs.

The association includes involvement of the clubs in the organisation of training programmes for the coaches, training kits of the participant students and more engagement opportunities for the students.

Donati said Levante has recently opened its English account on social media and that is its way of getting more global fans involved with the club.

“We opened just two weeks ago, our account in English, so we are trying to open our border speaking about social media. Recently, one year ago we had been invited from La Liga and Facebook India to your fantastic country.

“We were invited in New Delhi. We got to know how Indian market is important and how the people are crazy for football. Indian market has lot of potential and could be very interesting for us. At the same time, La Liga is now being broadcast for free in Facebook,” he said.

“That makes our work easier. We reach many people who follow La Liga on Facebook. At the same time, our social media account in English, purpose is to reach these nations with our communication,” Donati added.

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