IPL 2020 television viewership reached 31.57 million average impressions - Star India

The official broadcaster of the IPL claims there was a 23 percent rise in television viewership for the event this season.

IPL's coverage in five regional languages helped the rise in viewership, according to BARC data. - T. VIJAYA KUMAR

Star India , the official broadcaster of Indian Premier League (IPL), has claimed that there was a 23 percent rise in TV viewership for the IPL this season, with a staggering 31.57 million average impressions during the marquee T20 event.

The data has been sourced from Broadcast Audience Research Council (BARC) India and the coverage in five regional languages - Hindi, Bengali, Telugu, Tamil and Kannada - has only helped the rise in viewership.

'Innovative programming'

According to the channel, the recently-concluded edition saw an impressive viewership growth of 24 percent among women and 20 percent among children, respectively.

“Season 13 witnessed innovative programming, world-class production - both remote and on-ground,” said Sanjog Gupta, Head - Sports, Star India .

“This wouldn’t have been possible without the fantastic work done by the team at BCCI in staging the tournament under extenuating circumstances and seamless functioning from our teams inside the bio-secure bubbles in India and UAE.”