Rajasthan Royals aims to continue promoting brand in UK market

Former Rajasthan Royals skipper and coach Shane Warne discussed the team's ambitions to expand its brand globally, alongside the team's lead owner Manoj Badale, at a special event in at the Oval in London.

Both Shane Warne and Manoj Badale spoke about Rajasthan Royals' intent to continue to strengthen its ties to the UK market by promoting its brand off the field.   -  Getty Images

Rajasthan Royals’ brand ambassador Shane Warne and lead owner Manoj Badale have outlined the Indian Premier League (IPL) side’s long-term business ambitions in the United Kingdom (UK).

The pair were speaking at a panel-event for business leaders hosted by sports presenter Rishi Persad at the Kia Oval Cricket Ground in South London.

The Rajasthan Royals (RR) has a strong presence in the UK, primarily thanks to the team’s British owner Manoj and its growing contingent of English cricket stars including Jos Buttler, Ben Stokes and Jofra Archer. RR aims to continue to strengthen it ties with the UK market by promoting its brand off the field.

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In March 2019, the Rajasthan Royals became the first IPL team to launch a UK-based academy at Reed’s School in Surrey. Members of the newly-branded Rajasthan Royals Academy from the UK will receive the opportunity to exchange places with their counterparts at the Royals Colts (boys) and Royal Sparks (girls) academies in India.

The event at the Oval was attended by renowned figures from across the world of sport, including former England rugby player Andy Goode and Sports Minister Nigel Adams.

“Business and sport are intertwined and, at a time when so many are talking about the future of cricket, the Rajasthan Royals continue to demonstrate that they are ahead of the curve," said former RR captain and coach Warne at the event.

"We are one of the most popular franchises around the world due in part to our emphasis on identifying and developing young talent, for example with the UK academy in Surrey. We have big plans in the UK, Australia and America – all over the world – so we are certainly going places.”

Jake Lush McCrum, chief operating officer of the Rajasthan Royals, was also in attendance representing the IPL side.

He said: “It is very motivating to discuss our long-term UK plans with key business leaders. We have demonstrated our emphasis on developing talent through the UK Academy, and now we plan to expand our presence further."

"With players including Jos Buttler, Ben Stokes, Jofra Archer and Liam Livingstone, we already have sensational UK cricketing talent, and now we are looking forward to giving more opportunities to UK Royals fans to engage with the franchise and feel even closer to the excitement of the IPL,” concluded Jake.