All eyes will be on whether England women can finally end their major trophy drought as they go into their home European Championship next week as one of the favourites, led by 2017 winning coach Sarina Wiegman.
The tournament, postponed last year due to COVID-19, is expected to be one of the most open in history with established nations such as Sweden and Germany contending with rising powerhouses like Spain and holder, the Netherlands.
Wiegman led the Dutch to their first ever title five years ago and took charge of England last September looking to achieve the same feat for a team who have twice finished runners-up in the Euros (1984, 2009) but never won.
The Lionesses' squad is stacked with talent, bearing the fruits of England's top tier Women's Super League having turned fully professional in 2018.
Attendances at club games have greatly increased in recent years and the tournament opener, Group A's England v Austria at Old Trafford on July 6, is already a sell-out and is expected to be the first of many spectator records broken over the next month.
Sweden captain Magda Eriksson, who plays for domestic champion Chelsea, has tipped the host to be her country's main rival to lift the trophy at Wembley.
"If I don't have to say Sweden, I would say that England have a really good team, an exciting team with a lot of talent," Eriksson told Reuters .
However, the Swedes, ranked second in the world, have experience of going the distance having won the inaugural edition in 1984, before it was organised by European football's governing body UEFA.
Their squad benefits from a wide array of experience with players plying their trade all over the continent, from veteran goalkeeper Hedvig Lindahl at Atletico Madrid to 23-year-old Juventus defender Amanda Nilden who had a breakout season winning Serie A and reaching the Champions League quarter-finals.
However, when it comes to a winning pedigree in the Euros there is one side that cannot be matched - record eight-time winner Germany.
Martina Voss-Tecklenburg's team has been going through an underwhelming period of late, which included a shock 3-2 defeat to Serbia in 2023 World Cup qualifying in April. It will also be without influential midfielder Dzsenifer Marozsan who suffered a torn anterior cruciate ligament in May.
Nevertheless, it would be foolish to write off the Germans, who won six consecutive titles from 1995 to 2013.
They will be in Group B alongside Spain which will fancy its chances too, despite having only once gone beyond the quarter-finals.
Since the previous tournament, women's football in the country has gone from strength to strength with club side Barcelona becoming a superpower, winning the Champions League in 2021.
Spain is captained by Barcelona forward Alexia Putellas who was awarded the Ballon d'Or last year.
The first woman to win that award, Norway's Ada Hegerberg in 2018, makes her long-awaited return to international football having not represented the national team for five years between 2017 and April this year due to a dispute with the country's football association.
Norway fans can now relish the prospect of the striker being unleashed on their rivals, coming off the back of winning club side Olympique Lyonnais' record eighth Champions League title last month.
"There is no doubt that Ada's importance on the pitch is great. She is one of the world's best forwards and of course contributes a lot of quality to the team," Norway coach Martin Sjogren told Reuters . "I am very happy to have Ada back in the national team."
France would usually be among the favourites but there have been signs that all might not be well in Corinne Diacre's camp. The team underwhelmed at its home World Cup in 2019, losing in the quarter-finals to eventual champion the United States.
Diacre has also surprisingly chosen to travel to England without influential senior players Amandine Henry and Eugenie Le Sommer, their all-time leading goalscorer (86 goals), in her squad of 23.
That may be good news for fellow Group D side Italy, which is looking to build on its steady progress under coach Milena Bertolini who led her country to its first World Cup appearance in 20 years in 2019.
For holder the Netherlands, a repeat is not impossible, especially with record goalscorer Vivianne Miedema up front.
The 2019 World Cup runner-up was humbled 5-1 by England in a friendly last week but is boosted by playmaker Lieke Martens recovering from injury just in time.
The Euros run from July 6-31 across eight cities in England.