The Organising Committee for the Olympic and Paralymic Games Paris 2024 has unveiled its new emblem.
The new design brings together three iconic symbols connected to sport, the Games and France - the gold medal, the Olympic and Paralympic flames, and Marianne, a French allegory of the revolution and the Republic's ideals of liberty, egality and fraternity.
International Olympic Committee Coordination Commission Chair for the Olympic Games Paris 2024, Pierre-Olivier Beckers-Vieujant, said: “I congratulate Paris 2024 on the launch of their new emblem. It perfectly reflects their vision and desire to put people at the heart of the Olympic Games Paris 2024.”
“The combination of the gold medal, the Olympic flame and Marianne brings together the values, history and French touch that will make these Olympic Games truly special. I believe that this innovative design will be quickly recognised around the world and be a wonderful calling card for the Olympic Games Paris 2024.”
Reception and criticism
The Eiffel Tower which was a consistent part of Paris' bidding process is notably absent from this new emblem. The unveiled emblem also employs a gold and white palette, omitting the colours of the bidding design entirely
Users on Twitter have asked why the bidding logo, that had the numbers 24 (to symbolise the year of the event) stylised in the Eiffel Tower was scrapped. The new logo has also released mixed reviews online. The Twitterverse likened it to a logo of a hair salon. Some even pointed out the similarities to the logo of Tinder, a popular dating app.
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