Jay-Z named Puma basketball president

Puma is making a comeback in basketball, and Jay-Z is running the show.

Puma is making a comeback in basketball, and Jay-Z is running the show.

Puma has returned to basketball and on Monday, it announced that it has named rapper Jay-Z as president of Puma basketball.

"We're making a serious statement about the entry of the category, that we want to be a performance brand, but then also very culturally focused," Adam Petrick, the brand's global director of brand and marketing, told Complex.

Puma has already snagged the signatures of some of this year's top NBA Draft prospects, including DeAndre Ayton (Arizona), Marvin Bagley III (Duke), and Zhaire Smith (Texas Tech).

The company also announced that former NBA star Walt Clyde Frazier had been signed to a lifetime deal, and limited edition shoes would be released.

With rookies already signed, it's only a matter of time before Puma starts adding established veterans.