ISL: New TV campaign showcases players' passion

Featuring the current senior Indian team members, the commercial outlines the journey of these talented footballers and their passion and sheer dedication towards the sport enabling them to become the most accomplished athletes.

Chennaiyin FC's Jeje Lalpekhlua in the ISL commercial.   -  Indian Super League

It is the time of the year when football is on ever sports lover's lips. As the nation entered into the history books with a debut and hosting the FIFA U-17 World Cup, the Indian Super League, the country's glitzy football league, launched a television campaign dedicated to the nation titled “Future Hai Football” (Future is Football).

The first look of the brand new campaign was telecast on Sony Network and across Star India network during India vs USA match on October 6, capturing the nation’s belief that India is on the cusp of a revolutionary trajectory towards global glory.

 

The campaign resonates the upsurge with its theme — "Future Hai Football”. It aims to showcase how passion for the sport can lead towards realising and conquering one’s innate talent. Featuring the current senior Indian team members, the commercial further outlines the journey of these talented footballers and their passion and sheer dedication towards the sport enabling them to become the most accomplished athletes.

The advertisement opens up by telling the true story of Eugeneson Lyngdoh, who followed his footballing passion to take over the midfield for the national team followed by Anas Edathodika who turned around his fortunes from riding an autorickshaw on the streets of Malappuram to becoming a valuable player in the Indian team.

READ: ISL 2017-18 season to begin on Nov. 17, will feature 95 games

The campaign then moves on to highlight Kerala Blasters FC’s superstar C.K. Vineeth who mapped out his space from harvesting the fields in Kannur to becoming one of the most dreaded strikers in the Indian football circuit. It further portrays the passion of Chennaiyin FC's Jeje Lalpekhlua who ran down and across the streets of a small town in Mizoram towards becoming an expert striker.

Further the ad leads up to celebrating the accomplishments of India’s most successful footballer and Indian captain, Sunil Chhetri for how he marched towards his ultimate goal. The campaign created in association with ISL Clubs will then unveil each players individual stories leading up to the new season’s kickoff on November 17.

The ad also showcases ISL club owners Sourav Ganguly, Sachin Tendulkar, Abhishek Bachchan and Mahendra Singh Dhoni expressing their support for their respective team players. It signs off with Nita Ambani, Chairperson, Football Sports Development Limited, conveying that for India's “Future Hai Football”.