Manchester United co-chairman Joel Glazer has apologised to supporters for the club's involvement in the breakaway European Super League project, saying the hierarchy failed to show respect to the "deep-rooted traditions" of the English game.
United was among the six Premier League club who had signed up for the venture before withdrawing on Tuesday amid a storm of protests from fans, players and the British government.
"Although the wounds are raw and I understand that it will take time for the scars to heal, I am personally committed to rebuilding trust with our fans and learning from the message you delivered with such conviction," Glazer said in an open letter to the supporters on Wednesday.
"We continue to believe that European football needs to become more sustainable throughout the pyramid for the long-term. However, we fully accept that the Super League was not the right way to go about it.
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"In seeking to create a more stable foundation for the game, we failed to show enough respect for its deep-rooted traditions -- promotion, relegation, the pyramid -- and for that we are sorry."
Breakaway Super League founder and Juventus chairman Andrea Agnelli said earlier on Wednesday that the project could no longer go ahead after the English club withdrew.
Italy's Inter Milan and Spain's Atletico Madrid has also abandoned the competition, with AC Milan indicating it would too.
Glazer assured supporters that necessary steps will be taken to rebuild relationships with stakeholders across the game as they look for solutions to the "long-term challenges facing the football pyramid".