It's official. The Board of Control for Cricket in India (BCCI) and Vivo have decided to suspend their partnership for the Indian Premier League (IPL) 2020. On Thursday, the Board issued a statement to confirm the development.
In another statement, Vivo India too admitted that both the parties have agreed to 'pause their partnership', making it evident that it's only for this edition of the tournament.
It has been learnt that key BCCI office-bearers - president Sourav Ganguly and secretary Jay Shah - had a conference call with Vivo representatives along with IPL chairman Brijesh Patel in attendance on Tuesday.
Interestingly, the BCCI had refrained from revisiting the IPL sponsorship deal during Sunday’s Governing Council. It was followed with an outrage with a few nationalistic organisations lashing out at the BCCI. However, a BCCI insider revealed that meeting was a fallout of Vivo’s demand to renegotiate the deal.
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