The ICC on Thursday launched the official anthem of the upcoming T20 World Cup along with a campaign film featuring 'avatars' of Indian batting maestro Virat Kohli and West Indies skipper Kieron Pollard.
The tournament will begin on October 17 in Oman and UAE, with the final to be played in Dubai on November 14.
Composed by Bollywood music director Amit Trivedi, an animated film features young fans from all over the world engaged in T20I cricket and includes some of the sport's biggest superstars.
India captain Kohli leads the group of players brought to life as 'avatars' in the animation, that interact with each other throughout.
Kohli is joined by fellow captain Pollard of the reigning champions, West Indies as well as Australian all-rounder Glenn Maxwell and Rashid Khan of Afghanistan.
Launched in collaboration with ICC's global broadcast partner Star Sports, the film premiers worldwide on Thursday across ICC, BCCI, and Star Sports' social media handles.
The animation features a brand-new broadcast technology that blends both 3D and 2D effects to create the film.
A production team of over 40 people, including designers, modellers, matte painters, animators, lighters, and compositors, worked round-the-clock to produce the final version.
A total of 16 countries, featuring the sport's biggest names and best teams, will compete in the sport's biggest event since the COVID-19 pandemic.
"There is something magical and special about putting on the West Indies jersey and stepping onto the field," said Pollard.
"This upcoming World Cup will give us more special moments. We know our fans will be fully engaged, watching, and supporting and, we want to give them plenty to cheer about," he added.
The opening fixture of the tournament takes place on October 17 as Oman take on men's T20 World Cup debutants Papua New Guinea at Muscat's Oman Cricket Academy.
Claire Furlong, ICC General Manager, Marketing and Communications said, "Cricket has more than a billion fans around the world, and we wanted to put our young fans in the heart of the action alongside their heroes and allow them to live the game."
- Table Tennis LIVE Score, Asian Games 2023: India Men’s Doubles Round of 64, Mixed Doubles R-32 updates; Match starts at 1:30pm
- IND vs AUS live score 3rd ODI: Australia wins toss and opts to bat; No Ashwin, Ishan in playing XI
- Asian Games 2023, September 27 Live Updates from Hangzhou 2022: Esha Singh bags silver in 25m pistol, Samra wins 50m rifle 3p gold with new WR; India beats Singapore 13-0 in hockey, tennis results
- Asian Games 2023: Esha Singh bags silver in 25m pistol women’s final, Manu Bhaker finishes fifth
- Shooting LIVE SCORE Asian Games 2023: Sift wins gold with WR, Ashi bronze in 50m rifle 3P; Esha wins 25m women’s pistol silver; India wins 25m women’s pistol team gold- Hangzhou 2022 updates