3,000 pregnant women take part in LaLiga project searching for the football fans of the future

The initiative (#HeartbeatsOfTheFuture), which marks the competition’s 90th anniversary, seeks to find the fans of tomorrow through their mothers’ stories.

3,000 expectant mothers have signed up to the #LatidosDelFuturo initiative. (REPRESENTATIVE IMAGE)   -  GETTY IMAGES

"Catch them young!" is a phrase you often hear in the halls of football academies. A La Liga project is going a step further by catching their next fans even before they are born!

3,000 expectant mothers have signed up to the #LatidosDelFuturo initiative, a project to celebrate the organisation’s 90th anniversary together with its fans of the future, those who are yet to be born into football-mad families.

The project also honours the mothers who transmit their passion and love for the game to their children, even before birth.

These are incredible stories of overcoming adversity, love and, above all, passion for football that clearly show how this is a sport that transcends borders and how the love for it is passed from generation to generation.

90 future mothers and their stories were chosen from all those submitted and treated to a 5G ultrasound scan, thanks to which they, together with their babies, became part of LaLiga history. Through these scans, La Liga captured the sound of 90 tiny beating hearts, representative of its 90 years of history and the heartbeat that unites all football fans across the world.