Lewis Hamilton roped in as brand ambassador for Tommy Hilfiger

The brand also included Hilfiger Collection, Tommy Hilfiger Tailored and Tommy Hilfiger Sportswear, Underwear and Swimwear.

Lewis Hamilton is regarded as one of the greatest Formula One drivers in history.   -  AP

Four-time Formula One world champion Lewis Hamilton, on Thursday, was roped in as the global brand ambassador for Tommy Hilfiger men's. The brand also included Hilfiger Collection, Tommy Hilfiger Tailored and Tommy Hilfiger Sportswear, Underwear and Swimwear.

“I have always admired Lewis’ incredible endurance during the race, as well as his unique style off the track, which speak to the new generation of Tommy Guys. He has built his incredible career as a racing driver with passion, dedication and extremely hard work – values that I embraced when founding my brand. We have a history with Formula One, and this partnership builds on our heritage of collaborations within the world of motorsport,” said Tommy Hilfiger, in a press release.

“I believe in the power of fashion and innovation to celebrate individuality and break conventions, like Tommy Hilfiger. Tommy’s designs inspire me to be bold in every outfit that I put together outside of the racing track, expressing my creativity and eclectic style with confidence. His groundbreaking TOMMYNOW experiential events are one-of-a-kind, and I’m very excited to partner with such visionary brand,” said Lewis Hamilton, added the release.