BCCI announces Dream11 as India’s new lead sponsor for three years

BCCI president Roger Binny said the deal is ‘a direct testament of the trust, value, potential and growth that Indian cricket offers’.

A member of staff walking past the logo of the BCCI outside its headquarters in Mumbai. | Photo Credit: INDRANIL MUKHERJEE/AFP

The Board of Control for Cricket in India (BCCI) signed a three-year sponsorship deal with fantasy sports gaming platform Dream11 Saturday. From now on, Dream11 will be the lead sponsor of the Indian team.

“Dream11 will be seen on Team India jerseys starting from the Test series against the West Indies, the team’s first assignment in the ICC World Test Championship 2023-25 cycle,” the BCCI states in a press release.

Board president Roger Binny says, “From being BCCI’s official sponsor to now being the lead sponsor, the BCCI-Dream11 partnership has grown from strength to strength. It is a direct testament to the trust, value, potential and growth that Indian cricket offers.

As we prepare to host the ICC World Cup later this year, enhancing fan experience is among our top priorities and I am confident that this partnership will help us elevate the fan engagement experience.”

Harsh Jain, co-founder and CEO of Dream Sports, says, “As a long-standing partner of BCCI and Team India, Dream11 is thrilled to take our partnership to the next level. At Dream11, we share our love for cricket with a billion Indian cricket fans, and it is a matter of pride and our privilege to become the lead sponsor for the National team. We look forward to continue supporting the Indian sports ecosystem.”